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Subhakar Rao's 6 Business Mantras for Entrepreneurship

Subhakar Rao Surapaneni's success stems from the mantras he strongly believes in. Gain a glimpse of the 6 success mantras:

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Aim Big

"Big results requires big ambitions" – James Champy

Be it a small idea or a big idea, it takes hard work and perseverance to achieve results. Be honest, curious, genuine, speak without ego and be passionate about doing the right thing for your business.

Unique Product

"In order to be irreplaceable one must always be different" – Chanel, Coco

All you need is a Unique Selling Proposition (USP). A USP will improve your position in the market dramatically. Your product might not be the first product of its kind, however with a unique proposition it will definitely set you apart from your competition.

Listen to your customers :

"Your most unhappy customers are your greatest source of learning." – Bill Gates, Microsoft

Listening is the key trait of a champion or a leader. More than voicing our opinion, you should learn to listen to customers and people. All you need to do is to focus on their needs and gain their trust and they will definitely be loyal to you. Remember, word of the mouth is the most powerful, least expensive yet most effective marketing strategy for any business.

Build Relations

"The great leaders are like the best conductors - they reach beyond the notes to reach the magic in the players" – Blaine Lee

Build a network to expand your company. The network can be anyone including your board, investors, employees and advisors. Attend luncheons, seminars, conferences and networking events in order to educate people about your business and promote services and products offered. Talk about yourself and genuinely listen to them (even if you are not interested). Remember social networking skills is one of the attributes every leader possesses!

Make Your Employees Happy

"Take time to appreciate employees and they will reciprocate in a thousand ways" – Bob Nelson

Money is not the only driving force for employees in an organization. Employees also look for recognition, appreciation and leadership opportunities to keep them motivated on the job. This includes catering to their emotional needs, expressing appreciation, giving occasional gifts, encouraging input, communicating clearly, providing scope for professional growth and most importantly showing dignity and respect.

Failing Is Not A Mistake

"Every failure brings with it the seed of an equivalent success" – Napoleon Hill

It is OK to fail. Ambitious entrepreneurs have to go through an intense process while launching a new business. The great fault lies not in making mistakes but in repeating them and not learning them early enough.

Learn how to recognize liabilities and forecast errors in business. Hone your crisis management skills be open and proactive to making beneficial changes to your system. While failure may be a stepping stone to success, it is wise to learn from your mistakes rather than repeating them.

Entrepreneurship is not only about developing ventures, risk taking or making money. It is mainly about positively influencing the world with your potential!